Prepared with AI assistance and authored under the Sunpersona brand. Source links, test dates and public records are provided for verification; this is not proof of an individual's credentials or client outcomes.
Define what counts as a citation
A brand word is a name mention. Correct identity is recognition. Count an official-site citation when an answer uses that page as supporting evidence through its sources. A suggestion to visit a URL is not automatically a citation.
Use four groups of prompts
| Prompt | Observation |
|---|---|
| What is Sunpersona? | Brand recognition without a domain |
| Is sunpersona.com a GEO optimization service? | Recognition or reading with an explicit domain |
| Who provides GEO optimization services? | Natural appearances in provider answers |
| How can a brand become visible in AI search? | Whether topic content is used as a source |
Use a fresh conversation per prompt and do not supply the website introduction first. Disclose account memory, model, region and search behavior when they cannot be fully controlled.
Keep the conditions for every answer
- Date, time zone, platform, product and model.
- Plan, login, language and region.
- Search setting and actual search or fetch behavior.
- Exact prompt, full answer and source URLs.
- Identity accuracy, confusion and answer position.
- Successes, failures, unknowns and quota limits.
Define the denominators
Overall site citation rate = answers citing the site / all valid answers. Natural appearance rate = unbranded answers mentioning the brand / all valid unbranded answers. Accuracy among mentions = answers correctly identifying the brand / all answers mentioning it. These denominators differ; a name appearing is not necessarily correct recognition.
Sunpersona's 2026-09-17 baseline contains 40 valid answers: overall site citations 11/40 (27.5%), unbranded appearances 2/16 (12.5%) and accuracy among mentions 11/26 (42.3%). These are historical samples in specific environments, not today's or every user's results.
Use retests to decide what to do next
Keep core prompts fixed, sample across dates and log page edits. Fix brand facts for identity errors, access for fetch failures, and topic content or genuine external discovery when explicit URLs work but unbranded prompts do not. Keep unchanged results too.
Repeated brand questions are not website submission or evidence of model training. After a citation, observe actual visits and qualified inquiries.