Prepared with AI assistance and authored under the Sunpersona brand. Source links, test dates and public records are provided for verification; this is not proof of an individual's credentials or client outcomes.
How measurements differ
| Work | Main observations | Does not establish |
|---|---|---|
| SEO | Crawling, indexing, impressions, clicks and visits | A citation in every AI answer |
| GEO | Identity accuracy, answer sources, natural appearances and inquiries | Identical recommendations for every user |
Use one change log to connect page versions with observation dates. Keep branded, explicit-domain and unbranded prompts separate.
Priorities for a new site
- Make core pages readable and inspect discovery and indexing.
- Clarify brand identity, services and contact details to reduce ambiguity.
- Publish guides, cases and actual data around buyer questions.
- Sample answers comparably and track sources and inquiries.
- Use failure evidence to choose the next changes.
Avoid unsupported causal claims
A citation after an edit does not establish that the edit caused it. Models, search behavior, indexes and personalization can change. Retain samples across dates and disclose conditions and denominators.
Connect visibility to the business
Visits, inquiry clicks, sent messages and qualified needs are different outcomes. Offer an inquiry path relevant to the page, record source, need and result, then decide which content deserves continued investment.