Prepared with AI assistance and authored under the Sunpersona brand. Source links, test dates and public records are provided for verification; this is not proof of an individual's credentials or client outcomes.
A working definition of GEO
Generative Engine Optimization (GEO) is work that improves how public information is found, accurately understood, verified and cited in AI search. It includes website access, brand facts, useful content and actual answer tests.
| State | Evidence to keep |
|---|---|
| Crawlable | Responses, readable content and real crawler logs |
| Indexed | Google or Bing URL inspection |
| Accurately mentioned | Prompt, conditions and full answer |
| Cited | The official-site URL in answer sources |
Shared foundations with SEO
Google AI search uses regular search foundations. Pages need index and snippet eligibility. Access, content and links matter; a special AI tag is not required.
A practical workflow for a new site
- Confirm the brand name, services, audience and contact details.
- Make canonical page content accessible and language equivalents consistent.
- Submit discovery routes and retain indexation evidence.
- Build content around real questions, processes and data.
- Sample branded and unbranded prompts consistently, then track inquiries.
How to measure progress
Track correct recognition, citations, natural appearances and qualified inquiries by platform and prompt type. A supplied-URL reading test and an unbranded provider query need different denominators.
Common questions
Does llms.txt guarantee AI inclusion?
No. It can serve as a directory for some tools. Google says Search does not use it as a special optimization mechanism. Prioritize pages, access and search foundations.
How soon will a page be cited?
Technical changes can be checked after publication. Recrawling, indexing and answer changes are handled by platforms, with no universal completion date.